Event Upcoming

29th International Exhibition of Goldsmithing and Watchmaking SJAJ

13.11.-15.11.2026. hala-master Free admission
From 13 to 15 November, the 29th International Exhibition of Goldsmithing and Watchmaking SJAJ will be held in the "Master" Hall of the Novi Sad Fair. Visit this prestigious event with free admission and explore the latest trends in jewelry making, watchmaking, investment gold and precious stones.

29th International Exhibition of Goldsmithing and Watchmaking SJAJ
Time: November 13-15, 2026
Venue: Hall "Master" of Novi Sad Fair

There is no entrance fee, with the registration of visitors.


About the exhibition

The International Exhibition of Goldsmithing and Watchmaking SJAJ will be held for the 29th time at the Novi Sad Fair from 13 to 15 November. SJAJ is a unique event, primarily intended for professionals from Serbia and abroad, to strengthen existing and establish new business relationships, while the general audience has a great opportunity to see and acquire new knowledge.
In 2026, this specialized event will be an ideal place to create new ideas and make plans for the future of professional, as well as guild and business meetings.

EXHIBIT CONTENT

  • Gold and silver jewelry
  • Investment gold
  • Expensive, semi-precious and synthetic stones
  • Clocks
  • Equipment for storing and displaying jewelry and watches
  • Jewelry & Watch Packaging Equipment
  • Machines and tools for watchmaking
  • Engraving Machines
  • Machines and tools for goldsmithing
  • Ear piercing equipment
  • Raw material
  • Packaging

In addition to the promotion of jewelry and watches, it also offers the opportunity to present new technologies in the processing of precious metals, precious and semi-precious stones and the production of jewelry and watches, as well as to connect scientific segments with practical applications in narrower professional fields such as jewelry and gemology.

As part of the 29th International Exhibition of Goldsmithing and Watchmaking, the Exhibition of Minerals, Precious Stones, Fossils and Jewelry GEMEXPO will be organized, which attracts exhibitors, collectors and a wide audience from Serbia and abroad. It is expected that a large selection of minerals, precious stones as well as raw materials for making gemstone jewelry will be offered.


SHINE IN 2025

At the 28th International Exhibition of Goldsmithing and Watchmaking SJAJ, which was organized from 14th to 17th. More than 30 exhibitors from Serbia, Turkey and Germany performed in the "Master" Hall. There were some new and new participants in the show. On the weekend of November 15 and 16, there were about 30 other exhibitors at the GEMEXPO exhibition.
Visitors came from Serbia, Bosnia and Herzegovina, Republika Srpska, Croatia, Germany, Montenegro, Russia, Slovenia, Turkey and Tunisia. More than 20 percent of business visits were recorded.
Gold and silver jewelry, gold coins in blister packaging, diamonds, dear, semi-precious and synthetic stones for goldsmithing, swarovski crystals, packaging, jewelry bags and boxes, jewelry storage and display equipment, watch and jewelry maintenance accessories, jewelry and watchmaking tools, jewelry processing machines and tools, laser engraving, cutting, cutting and industrial marking machines are presented, As well as gold... The exhibitors took the opportunity to demonstrate the work of machines and tools to all interested business associates.

Unlike previous years, there were more participants at SJAJ who offered investment gold, from 5-gram bars to 250-gram bars that were worth around 30,000 euros and were among the most expensive exhibits at the event.


SHINE 2025 IN THE SIGN OF ONE EXHIBIT: VISITORS ENCHANTED BY THE SILVER CROSS

At the 28th International Exhibition of Goldsmiths and Watchmaking SJAJ, one exhibit exhibited at the stand of the Association of Goldsmiths of Serbia, overshadowed all the others and became an absolute magnet for visitors: a cross made of pure silver, fineness 925, a masterpiece of masterful craftsmanship that with its fine lines, deep reliefs and almost iconographic precision caused admiration and respect of all who approached it. At the end of the Exhibition SHINE, this exceptional work was returned to the Hopovo Monastery, where it belongs and continues to live as part of the spiritual and cultural heritage.

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