Extremely interesting B2B meetings were held yesterday at the Master Congress Center, which was attended by a Korean delegation consisting of representatives of nine companies that develop advanced technological solutions based on digitization, automation, as well as the application of IT and AI technology in agriculture. As many as 90 meetings were organized by Kotra, a company specializing in the "smart farm" sector, whose goal is global expansion. The vision of this company is also to strengthen ties between Korea and Serbia, as well as to merge and develop into a third market. During the meeting, participants had the opportunity to get acquainted with innovative models of farm management, modern production optimization systems and tools that enable the improvement of efficiency through digital monitoring, data collection and analysis. Representatives of Montenegro, Russia and Turkey, together with Korean and Serbian businessmen, worked to establish the best possible trade ties.The event provided a significant insight into the global trends in the development of the "smart farm" sector, with a special focus on the practical application of new technologies and the possibilities of their implementation in the domestic market. Previous ON THE ROLE OF COOPERATIVES IN CHANGING AGRICULTURE: Valuable Italian experiences Next TURKEY AND SERBIA STRENGTHEN TRADE TIES: Space for new cooperation is open