SAJAM | 14.11.2026.
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THE SPLENDOR OF THE NOVI SAD FAIR

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THE SPLENDOR OF THE NOVI SAD FAIR

The 29th International Exhibition of Goldsmithing and Watchmaking SJAJ was officially opened at the Novi Sad Fair, which will last until Sunday, November 15.

The exhibition brought together more than 30 exhibitors from Serbia, Montenegro, Turkey, Belgium and Germany, with 30 participants of the GemExpo Exhibition of Minerals, Fossils, Precious Stones and Jewelry, who are also coming from Bosnia and Herzegovina and Croatia this weekend.

The SJAJ exhibition brings together professionals and enthusiasts from the world of goldsmithing, watchmaking and precious metals. As one of the leading events in the industry, it provides an opportunity for business networking and exchange of experiences, and the door is open to a wider audience interested in this segment. The event was officially opened by Dušan Gajić, co-owner of Gold & Co Investment International, which is also the General Sponsor of the SJAJ Exhibition.

- It is a great honor and pleasure to see you all here, and I would like to invite colleagues, friends, partners as well as our potential associates to come to the 29th SJAJ. I want to emphasize that this fair brings together a large number of good and high-quality people, many of whom I have met. Some friendships that may last a lifetime. I wish that to all of you and on that behalf I open the SJAJ Exhibition, said Dušan Gajić.

Among the exhibitors who have been trusting the Novi Sad Fair and the SJAJ Exhibition for years is the WOG Petrović Jewelry Factory in Valjevo. Tomislav Petrović opened it on St. Vitus Day, June 28, 1994. Since then, they have grown from a small family manufactory to a company that employs 30 people of all job profiles and adheres to the maxim that quality is an item that is non-negotiable. – We can also boast that our thirty-two years of effort have yielded some serious results that we are extremely proud of. Among other things, we have won several awards for the quality of the Novi Sad Fair, and these cups are still proudly standing in our stores today, said Andrija Petrović from Zlatara WoG Petrović. – In thirty-two years, a lot has changed in our business. I remember this fair when it was much smaller than today, but I also remember it when it was bigger, so I hope that we will only grow from here.... A lot has changed during this time. I remember that as a kid I watched smiling people who entered the store happy that they could spend money on something nice that happened to them in their lives. I hope that we will welcome the next fair with smiling customers, added Petrovic.

"I welcome you to the place of top craftsmanship, tradition and prestigious design. The Novi Sad Fair is proud to successfully nurture the tradition of almost three decades together with you, masters of their craft, artists, designers, entrepreneurs who are pushing the boundaries of creativity. SJAJ is not only a place where the most beautiful pieces of jewelry are presented, but also a place where new friendships are made, business partnerships are built and trends are set that will mark the upcoming season. This year, we are gathering the best from the country and abroad, confirming that Novi Sad and the Novi Sad Fair in the coming days proudly bears the title of the center of the meeting of tradition and contemporary creativity, said the head of the event, Olgica Đurović Miljuš.

The working hours of the SJAJ exhibition, from 13 to 15 November, are from 10 am to 7 pm.

Admission to the event is free of charge with the registration of the visit.

Novi Sad Fair

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