27th International Exhibition of Jewellery and Watches SJAJ

About Fair

8th - 11th November 2024

Novi Sad Fair, Hall 1

Working time:


The year 2023 was extremely significant for the Novi Sad Fair - it marked 100 years of existence and organized the 90th international agricultural fair, as well as the 26th SJAJ international exhibition. Entering the second century of existence will not bring changes - the Novi Sad Fair will continue to be a place where you gain an advantage!

In 2024, the most glamorous event of the Novi Sad Fair, SJAJ, will be held from 8th to 11th November.

 SJAJ 2023 Hala 1a 880

For almost three decades, SJAJ has been a place of professional, guild, and business meetings, goldsmiths, and watchmakers, as well as all lovers of precious metals and gems. It offers a unique opportunity to present new technologies in the processing of precious metals, collections of precious and semi-precious stones, jewelry, and watchmaking.

SJAJ 2023 Nakit 440 SJAJ 2023 Nakit 1 440

Presentation content:

  • Gold and silver jewelry
  • Gems
  • Coins
  • Alloys
  • Solders
  • Engraving machines
  • Goldsmith's tools
  • Jewelry equipment
  • Alarm systems
  • Packaging
  • New technologies in jewelry-making

SJAJ 2023 Zlato 440 SJAJ 2023 Nakit 3 440

SJAJ 2023 Burme 440 SJAJ 2023 Ambalaza 440


  • Wristwatches
  • Pocket watches
  • Table and wall clocks
  • Advertising watches
  • Tools for watchmaking

 SJAJ 2023 Casovnici 440 SJAJ 2023 Oprema 440

A special part of the event is the quality assessment, where an expert Committee evaluates the quality of the exhibits, and the most successful exhibitors are presented with prestigious awards from the Novi Sad Fair.


Exhibition SJAJ in the year 2023

At the Novi Sad fair, the 26th international jewelry and watchmaking exhibition SJAJ lasted four days and was held from March 31 to April 3.

There were thirty exhibitors from three countries - Serbia, Poland, and Turkey.

Of the total number of registered visitors, 90 percent were professional audiences. Most of them were from Serbia, but also from Montenegro, Bosnia and Herzegovina, Croatia, Republika Srpska, Russia, Slovakia, Slovenia, Romania and North Macedonia.

 SJAJ 2023 Hala 440 SJAJ 2023 Hala 2 440

Many business talks were completed during the four days, but some will continue after the fair gates close. SJAJ was primarily a place for the exchange of experiences and professional development, an exhibition of jewelry, semi-precious and precious stones, watches, equipment for piercing ears, machines and tools for jewelry and watchmaking, and equipment for displaying and packing jewelry and watches.

Technologies in the processing of precious metals, precious and semi-precious stones, as well as jewelry making, were presented. Machines for casting gold, grinding wedding rings, and other specialized machines intended for this activity were shown.

The exhibitors say that they are satisfied with the visit of the professional audience and the new contacts that they believe will grow into new businesses.

SJAJ 2023 Poseta 880

Awarded at SJAJ in 2023

At the International Jewelry and Watchmaking Exhibition SJAJ, awards were presented for the quality of the exhibits.
SPASIĆ WATCHES AND JEWELRY from Ćuprija was awarded two medals. They were awarded a gold medal for a set of earrings, while the Grand Gold Medal went to a ring called "Nail", made of 14-karat gold.

SJAJ Dodela 2023 880

The Gold Medal and the Great Gold Medal were won by ZLATARA ATINA from Niš, for a set of rings and earrings as well as for the production program of necklaces, both made of white and yellow gold.
The commission of the Novi Sad fair awarded ZLATAR JOVIŠIĆ from Novi Sad with a large gold medal for a ring called "Perućica".
ORAFI STANIMIROVIĆ FAMILY from Niš won the Grand Gold Medal for the "Free Love" set, which was made especially for this year's appearance at the fair, while the Gold Medal for the "Lara" set was awarded to the company TIM BEST DOO from Belgrade, for a unique example of a necklace and silver bracelets.


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