In the physical space, in the “MASTER” Hall, the Fair is devised in accordance with exhibition segments: travel agencies, accommodation facilities, tourist regions and organisations, institutions, chambers, associations, etc. In relation to the purpose of the presentation, topic and focus according to the type of visitors, the size of the exhibition space should enable your target group to experience benefits of products and services that you offer. The minimum exhibition area is 12 m2. There is no upper limit.

Depending on planned activities at the stand, the image you want to leave in the public and the budget for the construction and design of the exhibition space, you can opt for a standard or a craft stand, your own stand or the stand on a shared exhibition space. Standard stands are made in octanorm and mixed stand-construction, and branding of the exhibition space can make significant difference and recognisability among other exhibitors. Craft stands are made according to special designs, wishes of exhibitors and effects for attracting audience and branding of the company.

The development of the exhibition space includes the design of the stand itself, execution of works and professional and technical supervision. Open, closed, corner, in a row, etc., these are some of possibilities for the choice of a location for the stand in agreement with the Fair, and a visual message that you are conveying with the appearance of your “temporary house sat the Fair” is vital for attracting visitors, especially wide audience. By hiring professional designers, architects, contractors and by suggestions obtained from experts in the fair office, you can reduce risk and stress, because there are still some details that remain your concern, such as the selection of uniforms for hostesses and staff and advertising material that you have to prepare and the schedule of meetings that you have to plan and organise in advance

With reference to the aim of the exhibition, we suggest that you focus on a specific offer, a clear message, attractive promotional materials, lots of business cards, etc., and visitors also like stands where there are some refreshments, food tasting, etc.

Space, undeveloped or developed. Design – standard or craft. A parking lot, tickets and entry passes are the part of the obligatory “package” so that you and your guests can access Fair premises. And, halls in the Congress Centre can be the area for organising meetings, promotions, conferences, etc. The visibility of the exhibitor's presentation, before and during the Fair, is enabled by the marketing department of the Fair with the set of services - from daily newspapers, website, television production, to rental of advertising space and participation in the gift game for visitors. By winning recognition at the assessment of the quality and the design of exhibits, the participant in the assessment will acquire the right to use the Fair’s logo in media promotion of products and in its own promotion at the market in compliance with applicable regulations. The results of the quality assessment of tourist and hotel services and products will be published at the website of the Novi Sad Fair www.sajam.net where there are also rulebooks and applications for quality assessment.

Without rented space, it is not possible to be the exhibitor. Renting the stand is the basis for our business relationship and for all other benefits that exhibitors get. You can decide to be a business visitor or to advertise in one of editions of the Novi Sad Fair and on surfaces designated for advertisements.

By their participation, exhibitors also get additional value such as meetings with foreign tour operators, space for discussions with interested workers in tourism and top recognitions of the Fair in the assessment of quality, as well as socialising with colleagues and the media at special events. Business visitors have the opportunity to initiate meetings on the online platform for B2B meetings however, exhibitors are those who accept meeting invitation and business visitors do not have space for mutual meetings.

You can use our connection system and schedule meetings with tour operators, industry professionals and other exhibitors. By creating a profile on the tourism.talkb2b platform on 1st September 2024, you will be able to present yourself to interested domestic and foreign business partners. With reference to the interest that you show to meet them and their interest to meet with your company, you will receive the schedule of meetings before the beginning of the Fair. Meetings will be held in the “Master” Hall on Thursday, 28th November, and on Friday, 29th November.

The whole public by means of PR activities and advertising campaigns. Representatives of sectoral institutions and professional organisations by way of direct promotion. Media will be informed in direct communications (press conferences, press releases, etc.). The strongest presence will certainly be on digital platforms, social networks and on selected portals and all communication channels will definitively be used to increase the visibility of this event.

By direct mail, by means of social media, advertisements in newspapers, on radio and television. Also, invitations can be sent for meetings at the Fair with an important note that for all guests, especially those from abroad, all invitations have to be sent in a timely manner due to other obligations they might have. You can invite Hosted Tour Operators to your stand or you can meet at the Hosted Tour Operator Point. You can attend meetings that you have scheduled by means of a matchmaking system.

Employment in the tourism sector, in hotel and hospitality industry, is one of serious challenges faced by business owners in these areas, and the Fair of Tourism in Novi Sad is profiling itself to be a central place for branding employers and for finding best human resources for the work in this sector. Advertising of open positions and presentation of employers on Saturday, 30th November, will be added value of the participation at the Fair because candidates will have the opportunity to register in the electronic database that will be available to companies - participants of the Fair after the event.

Students who are studying to work in tourism, final year secondary school students at courses for jobs in hospitality industry, hotel management, tourism, etc.

Because every exhibitor remains recorded in the official list of participants with all data and this Catalogue will be distributed to all participants, official delegations visiting the Fair, journalists, registered participants for B2B meetings and it will be visible even after the event has been closed.

Of course it is, because it is the only way for companies and organisations that share the space at your stand to be visible to other participants and to the Fair – for the Catalogue, entry passes for exhibitors and for internet connection (basic package of 1/512 Mb/second). The special benefit is in the period after the Fair because data about participants specified in the Catalogue will be important resource for all those who want to be informed before contacting companies, organisations, associations and institutions that have been present at the Fair.

During a personal meeting with our team or by e-mail. Scheduling meetings and information about fairs can be obtained by telephone on the following numbers: 021/483-11-42, 483-01-55, 483-00-83
Online – www.sajam.net
By sending application form to the following address: This email address is being protected from spambots. You need JavaScript enabled to view it. or Novi Sad Fair, 55th International Fair of Tourism, 21000 Novi Sad, 11, Hajduk Veljkova Street, Srbija.

With respect to the professional experience in the preparation of events, we can help you with proposals how to make your presentation more effective, conceive topics for joint presentation at markets and/or invite guests important for the quality of the event.

The Department for Integrated Marketing Communications prepares and implements the Gift Game as yet another reason for the wide audience to visit the Fair. Companies that join the project will ensure greater and better visibility to the wide audience in this way.

Reportage and news in the show “Let’s all Go to the Fair”, additional tickets, attendance at one of other fairs that we organise, halls for your own events in the Congress Centre, live streaming of events that you are organising, additional Internet traffic, etc. are some of services that you can arrange during the Fair with employees of the Novi Sad Fair.

You can also organise different programmes at the stand (educations, demonstrations, gift games, etc.) with the restriction that the sound system at the stand is reasonable and that it does not disturb other exhibitors. It is useful to tell us about such activities so that we can notify other exhibitors, guests of the fair, the media and officials about your planned activities and announce happenings at your stand.

Do not hesitate to suggest topics, units, guests, participants, visitors, etc. We are asking you to suggest and to criticize us constructively so that we together make tourism better every year. We are preparing fairs “in the long run” and all timely proposals are welcome. Your feedback information will help us to offer to you the best exhibition experience and it is very important to us – This email address is being protected from spambots. You need JavaScript enabled to view it..

Some important tasks that you have to solve not later than one month before the beginning of the fair can be facilitated by the Tourism Organisation of the City of Novi Sad or you can contact us if you have any doubts.

The Tourism Organisation of Vojvodina is the right address for that because it allows you to choose either nature, culture or history, events, excursions and sightseeing or to plan your stay longer than the duration of the fair in order to experience everything that has been offered.

See Serbia. Explore Serbia. Experience Serbia. Plan enjoyment in every moment of your stay in our country. Visit the website of the Tourism Organisation of Serbia and decide where to stay in Serbia for a few days, a few weeks, or a few months.

You can see the part of the atmosphere of the last year's event on the YouTube channel of the Novi Sad Fair
https://www.youtube.com/watch?v=U-MUzlccgdE