The Partner Country of the 86th International Agricultural Fair is Italy. It is the seventh consecutive time that Italy is represented by a collective exhibition at the most important agricultural event in the region, and, what is more, as a Partner Country for the second time.

The goal of Italian companies is to establish contacts between Italian and Serbian, as well as the entrepreneuers from all over the region. As in previous years, the Belgrade office in coordination with the offices of the Italian Foreign Trade Agency ICE from Budapest, Zagreb, Ljubljana, Sarajevo, Podgorica, Skopje, Tirana, Sofia and Bucharest organizes the arrival of business delegations from 9 neighboring countries.

It is expected that about 45 representatives of foreign companies will arrive, who will have direct B2B meetings with the exhibitors. The program also has other opportunities for networking as well as for the participation of Italian companies interested in business meetings of AgroB2B@NSFair organized by the European Entrepreneurship Network (EEN) with the support of Serbian Chamber of Commerce and the Fair in Novi Sad.

The success of such an approach has been confirmed by the fact that Italy and Serbia have been proven partners for several years in economic and political terms. For a long time Italy has been the first export market of Serbia and one of its first suppliers.

Regarding this year's exhibitors at the Italian stand, some of them are "old acquaintances",whereof some already have companies open in Serbia, but there will be many new ones, i.e. companies that are just entering the Serbian market. About 30 companies from all over Italy will be introduced, and the offer is again very diverse. Manufacturers and sellers of agricultural equipment and machinery will be represented, from small tools to large machinery of irrigation equipment and equipment and machines for fertilization.

There are also companies with treatment systems for fruit and vegetable after harvest, and manufacturers of equipment and machines for the food and dairy industry. Producers of planting material, equipment and machines for plant-nurseries and gardens, products for the protection and nutrition of agricultural crops will also be present, and in the field of animal breeding there are producers of facilities and equipment for animal farming as well as of animal food and supplements.

From May 11th to May 17th at Novi Sad Fair there will be the representatives from the Fair of Verona as well as the agencies for the promotion of the Italian region of Veneto.