The Partner country of the 55th International Fair of Tourism is Hungary. On that occasion, the Ambassador of Hungary to the Republic of Serbia, Zoltan Josef Magyar was presented with the Cup of Novi Sad Fair. At the national stand of Hungary, in the Hall "Master" of the Fair, Magyar stated that the Cup is not just a present, but a task as well.

At the Fair of Tourism, Hungarian tourist organizations and agencies are displayed, also the cities of Budapest, Harkanj, Pecz, Szeged, and Morahalom, members and institutions of the Hungarian Ministry of Foreign Affairs and Trade, as well as various tourism consulting companies. The Hungarian Export Promotion Agency – HEPA has enabled the presence of Hungarian companies.

- During the next few days, we hope to profound our business relations, which are a starting point for further cooperation, said the deputy CEO of HEPA, Andrea Nestor.

During the exhibition at the stand of the partner country, visitors will be able to find information about tourist destinations like Lake Balaton, various spa centres, and thermal baths, and get acquainted with digital platforms created for the Hungarian and Serbian markets, that aims to bridge the promotion of tourism, to make tourist planning easier and at the same time aim to contribute to strengthening tourism of both countries.