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Hajduk Veljkova 11, 21137 Novi Sad
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While the halls are teeming with mechanization, new technologies and large companies, the International Agricultural Fair in Novi Sad shows that it is equally important for small producers and entrepreneurs who are trying to find their place in the market. Among them is Dejan Smiljanić, president of the Association of Small Independent Breweries of Serbia and owner of the brewery "Black Turtle", who believes that such events provide an opportunity that small producers can rarely get.
Smiljanić points out that there are 66 small breweries in Serbia today, and as many as 35 of them He is part of the association he leads. Still, small Manufacturers have been facing a number of problems for years. It's all because of the rules, which, according to him, tailored to large systems. That is why the International He sees the agricultural fair as an extremely important platform for the promotion of small producers, who find it difficult to get space in public.
– Fair is the perfect place for small producers. People can hear about the us, try our products and see that there is something different from of what is advertised every day. It is popularized by the great systems and industrial brands, while small manufacturers are much more difficult to come to customers – says Smiljanić.
On Kraft Brewery booth visitors can find a variety of flavors and styles beer – from the most popular lager, which is still the most sought after among consumers, to dark and special kraft variants, which In recent years, they have attracted more and more lovers of beer culture.
I This is exactly where the uniqueness of the fair is reflected – in one place they meet industry, and small businesses that are trying to It preserves authenticity and quality. The great ones have the power and production capacities, small bring stories, personal stamp and enthusiasm, and it is such stories that are often remembered the most among the visitors.