DIGITAL COMMUNICATION TO STRENGTHEN THE BRAND AND RAISE REVENUES - Agribusiness is yet to shine on social networks

"Social networks as an indispensable part of modern business" was the topic of yesterday's free education organized by the Radio Television of Vojvodina. It is designed primarily for farmers and exhibitors to further strengthen their business.

- We have come to the conclusion that farmers have certain problems when communicating through digital media and social networks. Therefore, we want to give them a whole system of how they can create their content in a short time: in what way, whether through photos or video material, how and with whom to communicate, to know who their target group is and to leave this lecture inspired and enriched with all the topics they need to promote through their digital communication and become successful in it – explained the head of the Social Media Department of RTV, Lidija Arsenin. - My opinion is that agribusiness will only shine on social networks. People from the world of agriculture are very open-minded, they are the first to bring new technologies into their production, they use drones, AI systems to predict prices, so they are in the leading industry that collects everything that is modern. And when it comes to social networks, they are a bit behind, especially older farmers, but we are coming to a change of generations, where the younger ones bring everything that should be happening on social networks. Young farmers are now crystallizing as agricultural influencers, as they display their working day, their products, their livestock, the way they feed them, store them and sell them. In this way, many of them have raised their revenues through social networks, strengthened their brand, but also expanded production capacities because they receive a lot of inquiries through networks for the products they offer. That is why this lecture should encourage all farmers to follow in the footsteps of young farmers and jump on that number of digital communication.