Trade shows are drivers of development

For a decade, every first Wednesday in June, the exhibition industry around the world celebrates its unique role in connecting people, ideas, companies and markets.

Today, the Novi Sad Fair joins the celebration of 3 June - Global Exhibitions Day, an international initiative established by the Global Exhibition Industry Association - UFI, with the aim of highlighting the importance of fairs and business events for economic development, innovation and international cooperation.
In a time of rapid digital transformation, trade fairs confirm their irreplaceable value. Face-to-face meetings, exchange of experiences, building trust and authentic business communication remain elements that no virtual platform can completely replace.

As one of the leading exhibition institutions in the region, the Novi Sad Fair has been a meeting place for economy, science, innovation and international cooperation for more than a century. The recently concluded International Agricultural Fair is one of the indicators that this industry is of great importance in connecting the community, the region and the world, and opens the door to new business opportunities.
The Agricultural Fair plays a key role in the promotion of sustainable development of agriculture and ecology, which has become very important in modern society. Through panels, educational programs and specialized exhibitions, the fair encourages awareness of the importance of environmentally friendly technologies, conservation of natural resources and environmental protection, thus further contributing to the global fight for sustainable development.

For the City of Novi Sad and Vojvodina, Serbia Agricultural and fairs held at the Novi Sad Fair have a multiple impact on the economy. In addition to the direct benefits of tourism and trade, the fairs also contribute to the strengthening of the Region's brand as a leader in agriculture. Through it, both the City and the Province gain additional recognition on the global map, which makes them more attractive for investments and business initiatives.

The role of the Novi Sad Fair is not only economic. All events have a strong social, cultural and educational significance. By gathering a large number of exhibitors, visitors, experts from all walks of life, researchers, students and the curious, they contribute to the exchange of knowledge, experiences and new ideas that can improve and modernize all spheres of life.