Smiles and nice comments are the first reaction of visitors to the 93rd International Agricultural Fair when they see a pink plow. And just when you think that only what is innovative in the modern sense can be attractive, the Bell-Impex agricultural machinery factory in Lovcenac has proven that it is possible to attract attention and achieve successful sales on the first day of the fair, thanks to the implementation of creativity in something that already exists. – Father and son from Bogatic bought a pink plough, but I noticed that mostly women approach us and thus help us in marketing, because they have taken many beautiful photos – says the owner and director of the Bell-Impex factory, Atila Maronka, satisfied with the achieved result. – We came up with this idea after we saw a pink tractor at a fair in Slovenia and what kind of reactions it causes. In this way, we help in making a purchase decision, because this investment is easier to justify and bring a smile to your face.This famous plough costs 4,000 euros with full equipment, and 3,000 euros is the basic version. In addition to this pink beauty that tirelessly charms the ladies, at the stand of the Bell-Impex company you can find everything that small and medium-sized farms need – two-shaped and three-figured rotary ploughs, inter-furrow cultivators, sowing cultivators, plates, seeders, rippers...– Since 2004, we have been coming to the fair and our goal is not only to sell goods to the end user, but to show him what a farmer can buy from us – says Maronka, who developed a business started in 1993 with his father. Previous A FAIR TRAIN THAT IS INTERESTING FOR VISITORS OF ALL GENERATIONS