Global capital markets are recording a sharp decline, but the price of gold remains stable, once again reaffirming its status as one of the most reliable stores of value in periods of economic uncertainty. Milosav Lelovic, the owner of Zlatara PAN, who has been operating in the investment gold market for many years, reminds us of this. "When I opened the exhibition Splendor three or four years ago, my bar of one kilogram of gold was the most expensive exhibit and was worth about 60,000 euros – the same as a studio apartment. Today, its value is around 120,000 euros. What more can I say after only three years," said Lelović, emphasizing the stable and long-term growth of the value of this precious metal.Gold has historically demonstrated its ability to maintain purchasing power during inflationary cycles, and in periods of extremely high inflation, its price often shows significant jumps. As a result, more and more people are considering investing in gold bars as a way to protect their personal finances.Information on investing is also available at the exhibition "Shine", where visitors can get advice from experts in this field.That interest in investment gold is growing, is confirmed by Dušan Gajić from GOLD & CO INVESTMENT INTERNATIONAL DOO. "Gold is growing steadily. People buy it to protect their money from inflation. If you decide to buy gold rather than real estate, you avoid paying rent, there is no VAT, and in addition to that, you get property with a stable growth in value," said Gajić.In times of high economic risks, investing in investment gold is increasingly being highlighted as one of the most reliable long-term capital conservation strategies. Previous At the SJAJ Exhibition today the first day of the GEMEXPO Exhibition Next Memorandum of Understanding signed between the Novi Sad and Thessaloniki Fairs and the Provincial Secretariat for Economy and Tourism