Novi Sad Fair at the Regional CEFA Meeting in Tirana

The two-day meeting of the Central European Exhibition Alliance (CEFA) in Tirana was attended by leading representatives of the exhibition industry from Central and Southeastern Europe, including the delegation of the Novi Sad Fair, led by General Manager Slobodan Cvetković and Executive Director Boris Nadlukač.

The meeting was dedicated to innovation, digital transformation and sustainable development of the exhibition sector. Key decisions were made on the appointment of a new CEFA Secretary General and the relocation of the organization's headquarters from Vienna to Thessaloniki. The Steering Board adopted the initiative for the development of the CEFA Region Impact Study, which will measure the economic and social contribution of the exhibition industry. During the program, strategic sessions were held on the application of artificial intelligence and digital tools in the organization of fairs. 

Representatives of the Novi Sad Fair participated in discussions on strengthening regional cooperation and improving the fair business. The event ended with a tour of the International Fair in Tirana and accompanying cultural events organized by the Click Expo Group. CEFA emphasized the importance of regional fairs, among which the Novi Sad Fair occupies a prominent place, in connecting markets and encouraging innovation.